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Even so, its popularity tends to ebb and flow as people fall in and out of nostalgia.
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Pokémon commands loyal fans around the world and is one of the most lucrative franchises on Earth, maintaining a mammoth presence in video games, trading cards, toys, and other merchandise. Pokémon cards have been booming just in time for the franchise’s 25th anniversary. 22 years later - and a year into COVID-19’s impact on the U.S. Opening a pack of Pokémon cards and shifting past the commons in search of a new shiny holographic rare offers a special type of dopamine rush that goes back to 1999, the year the Pokémon Trading Card Game first released in the United States. Movies, concerts, and travelling have yet to return to our daily lives, but Pokémon is holding strong during the current pandemic.